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Volume 51; Issue 1 50th Ann
Main
Journal of Advertising Research
Volume 51; Issue 1 50th Ann
Journal of Advertising Research
Volume 51; Issue 1 50th Ann
1
The Voice of the Consumer Speaks Forcefully in Brand Identity
Christodoulides, George
,
Jevons, Colin
,
Blackshaw, Pete
Journal:
Journal of Advertising Research
Year:
2011
File:
PDF, 214 KB
Your tags:
2011
2
How Relevancy, Use, and Impact Can Inform Decision Making
Stewart, David W.
,
Hess, Mike
,
Nelder, Jeff
Journal:
Journal of Advertising Research
Year:
2011
File:
PDF, 215 KB
Your tags:
2011
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